SMS & Email Marketing

Reach Your Customers After the Order Too

With restaurant SMS and email marketing, send consented, segmented messages—and use campaigns, reminders and special offers to bring customers back to your own ordering channel.

Free Setup Marketing Automation
SMS and email marketing flow: segment, message, order and measurement

SMS or Email?

Use the right channel for every message

SMS

  • Fast outreach
  • Short offer
  • Instant campaign
  • High reach
Use both together.

Customer Data

How customer data turns into sales

Create a consented contact list from customers who opt in on your ordering channel.

  1. Order
  2. Communication consent
  3. Customer data
  4. Segment
  5. SMS / Email
  6. Repeat order

Build your own customer list

  • Communication consent
  • Last order date
  • Order frequency
  • Order value
  • Preferred products
  • Customer segment

Keep customer data on your own channel and manage communication directly.

Online Ordering System CRM

Segmentation

The right message to the right customer

Don't send every customer the same message

Customer pool
  • New customer Welcome message Order now
  • Regular customer Special offer / loyalty Order now
  • Hasn’t ordered in a while Win-back message Order now

For segments, see customer management (CRM) and the loyalty points system.

Message Flows

Automated communication flows instead of one-off messages

  • Welcome

    Brand and first-order messaging for new customers.

  • Special day

    Offers on birthdays or other customer special days.

  • Cart / order reminder

    A reminder for customers who did not complete their order. Smart cart.

  • Win-back

    A special campaign for customers who have not ordered in a long time.

Marketing Automation Campaign announcement

Personalization

Shape the message for each customer

Personalize messages not only by name, but also by ordering behavior.

“Ayse, this week the drink is on us with the burger menu you preferred on your last order.”

Data you can use:

  • Customer name
  • Last order
  • Favorite product
  • Order frequency
  • Customer segment
  • Campaign eligibility

Send Timing

Send the right message at the right time

Plan send times around each customer's ordering habits.

  1. 11:30 Campaign aimed at lunch orders
  2. 17:30 Dinner campaign
  3. Friday Weekend opportunity
  4. 30 days no order Win-back message

Optimize send frequency and timing based on customer behavior.

Combine with Campaigns

From message straight to order

Connect your SMS and email campaigns to your own online ordering channel.

  1. SMS
  2. “15% off today from 18:00–21:00”
  3. Order Now
  4. Your own online ordering page
  5. Order

Use the message not only as an announcement, but as a direct path into sales. Online food ordering system.

Kampanya Yönetimi

Measurement & Reporting

Measure the results

Which message drives sales?

SMS and email repeat-order flow with campaign performance metrics

Track core performance metrics after every send:

  • Messages sent How many messages went out in the period.
  • Open rate How many recipients opened the message.
  • Click rate How many clicked through to your channel.
  • Order conversion How many messages turned into orders.
  • Campaign usage How often the linked offer was redeemed.
  • Revenue generated Sales attributed to the message.
  • Unsubscribe rate How many opted out of further marketing.

See which customer segments and which offers perform best.

Consent & Safe Communication

Communicate with your consented customer list

Marketing messages require the customer's explicit communication consent.

Get consent
Secure list
Controlled outreach
  • Communication consent
  • Consent source
  • Consent status
  • Communication preferences
  • Cancel / opt-out request

Let customers manage their communication preferences in every message.

SMS + Email + CRM

Use customer data in one communication flow

Run SMS and email marketing together with customer management and your other marketing tools.

FAQ

Frequently asked questions

Is SMS or email more effective?
SMS works best when you need quick action; email suits detailed, regular communication. You can also run both channels together.
How is the customer list built?
By collecting the required communication consent at order time, you can build a consented customer list.
Can I segment customers into groups?
Yes. You can create segments by order frequency, last order date, spend and customer behavior.
Can I send automated SMS and email?
Yes. You can build communication flows triggered by welcome, win-back, campaign and similar events.
Can I link SMS and email messages to online ordering?
Yes. Links in the messages can take customers straight to your own online ordering channel.
Can I track send results?
Yes. You can track core metrics such as sends, opens, clicks, orders and conversions.

Bring your customers back to your own channel

Turn your consented customer list into repeat orders with SMS, email, campaigns and automated communication flows.

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