Marketing Automation

From First Order to Repeat Order: Restaurant Marketing Automation

Combine SMS, email, campaigns, loyalty and customer management in one restaurant marketing automation system. Reach the right customer at the right time and send repeat orders to your commission-free channel.

  • +22% Repeat order target
  • 4 channels SMS · Email · Campaign · Loyalty
  • 0% Marketplace commission
  • Free Setup
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The center of restaurant marketing automation: SMS, email, campaigns, loyalty and CRM

Definition

What is restaurant marketing automation?

Restaurant marketing automation helps you know your customers, segment them, and automatically run SMS, email, campaign and loyalty communications based on rules you define.

You can build different journeys — from a welcome message after the first order to winning back customers who have not ordered for a while.

The goal is not just sending messages; it is guiding customers to order again.

How It Works

From a single customer record to automated marketing

Sample automation rule: customer orders, 30-day silence, segment, SMS and campaign, online order, result
  1. 01

    Know your customer

    Build segments from order history, frequency and customer behaviour.

  2. 02

    Set the trigger

    Define conditions such as first order, days without an order, spend thresholds or loyalty points.

  3. 03

    Choose the channel

    Add SMS, email, a campaign, a banner or a loyalty reward to the flow.

  4. 04

    Send at the right time

    When your condition is met, the related campaign starts automatically.

  5. 05

    Drive the order

    Send customers straight to the menu and campaign pages in your online food ordering system.

  6. 06

    Measure results

    Track sends, clicks, redemptions and orders — then improve your campaigns.

Flows You Can Automate

Ready-made marketing scenarios for your restaurant

Restaurant Automation Scenarios

Customer Order
  • Welcome Flow First order
  • Repeat Order Flow Reminder
  • Win-Back Flow Silence
  • Loyalty Flow Points / reward
  • Off-Peak Campaign Off-peak

Each scenario starts from a different trigger and connects to an order.

  • Send a special offer to customers after their first order.
  • Nudge customers who order on a regular cadence to order again.
  • Win back customers who have not ordered for a long time.
  • Remind point-earning customers about rewards via the loyalty points system.
  • Create demand in quieter hours with special campaigns.

Marketing Automation Modules

One strategy, different marketing tools

SMS

SMS Marketing

Deliver campaign, reminder and repeat-order messages to your customers.

 Mail

Email Marketing

Manage new products, campaigns, offers and customer messages by email.

 %

Campaign Management

Create discounts, coupons, minimum basket and product-based campaigns.

 ★

Loyalty Points System

Let customers earn points from orders and redeem them on the next order.

 CRM

Customer Management / CRM

Group customers by order history and behaviour.

 Banner

Banner Management

Surface campaigns and offers on your online ordering page.

Customer Segmentation

Don’t send the same campaign to everyone

With marketing automation you can create different messages for different customer groups.

Customer segments All customers: 4,280
  • New customers
  • Active customers
  • Loyal customers
  • No order for 30+ days
  • High basket-value customers

Selected segment: 30+ days

  1. Create campaign
  2. SMS / Email
  3. Order
  • First-time orderers
  • Regular orderers
  • Lapsed customers
  • High basket-value customers
  • Customers with loyalty points
  • Customers who prefer certain products
  • Customers ordering from certain areas

Right customer + right offer + right time = a more meaningful campaign

Route to a Commission-Free Channel

Let your marketing budget bring customers to your own ordering channel

SMS or email is not just a messaging tool.

You can send campaign links straight to your online ordering page so customers complete the order under your brand.

From SMS, email and campaign to branded ordering site, cart and order; zero marketplace commission

Repeat Order Cycle

From first order to loyal customer

Customer Order Cycle
  1. First Order
  2. Customer Data
  3. Segmentation
  4. Campaign
  5. Repeat Order
  6. Loyalty
  7. New Order

Marketing automation is not a single campaign — it is a continuously running customer cycle.

Sample Automation Scenario

How can you guide a customer back to order within 30 days?

  1. Day 1 First order
  2. Day 2 Thank you
  3. Day 7 Loyalty reminder
  4. Day 14 Special offer
  5. Day 21 Win-back
  6. Day 30 Repeat order
Build your own automated customer flow

FAQ

Frequently asked questions

Is marketing automation only about sending SMS?
No. Alongside SMS and email you can combine customer segmentation, campaigns, loyalty and repeat-order flows.
Can I create automatic campaigns myself?
Yes. Campaign conditions, customer groups and communication flows can be configured for your business.
Can automatic messages go to marketplace customers?
Automation primarily works with customer data collected through your own ordering channel and with proper marketing consent.
Can loyalty points connect to automation?
Yes. Point earnings and customer behaviour can feed campaign and repeat-order flows. Loyalty points system.
Can SMS and email be used together?
Yes. For the same segment you can plan SMS, email and on-site ordering campaigns together. SMS and email marketing.
What should we consider for privacy / KVKK?
Marketing communications require proper consent, information notices and unsubscribe processes.

Start winning customers back automatically

Unite SMS, email, campaigns, loyalty and customer management in one system.

Build marketing automation under your brand and guide customers back to your commission-free online ordering channel.

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