Guide
How do you reduce restaurant commission?
Lowering marketplace commission is not about quitting every marketplace—it is about moving repeat orders to Your Ordering System so commission-paid orders become a smaller share.
Marketplaces can still help you reach new customers. Directing customers who already know you to Your Ordering System lowers cost per order over time and protects margin.
Strategy framework
What does reducing commission mean?
The goal is not to eliminate marketplaces—it is to shrink the share of commission-paid orders in your total volume.
Marketplaces can matter for acquisition and visibility. When an existing customer reorders, that order does not have to come through a marketplace again. See how marketplace commissions work.
New customers
You can still win new customers via marketplaces.
Steer to your brand
Encourage customers to reorder under your own brand.
Repeat orders
On repeat orders you can remove revenue commission.
Scale effect
As volume grows, fixed infrastructure cost per order falls.
- MarketplaceNew customer
- Restaurant
- Your Ordering SystemRepeat order
- Loyalty
Break-even
When is Your Ordering System more economical?
Decide with your order data—not guesses.
Marketplace
10,000 TRY in orders
→ 20% commission → 2,000 TRY
Your Ordering System
10,000 TRY in orders
→ fixed infrastructure cost → cost per order falls as volume grows.
What matters is comparing total monthly order volume with total cost—not only the commission rate. What is commission-free ordering clarifies the cost model.
- Marketplace cost → rises with order volume
- Your Ordering System → flatter / more fixed cost
Step by step
5 steps to reduce commission
-
01
Add your order link everywhere customers look
Put your ordering link on receipts, table QR codes, packages, Instagram bio, Google Business Profile, and your website—so customers do not have to search for you on a marketplace again.
-
02
Incentivize the next order
Offer loyalty points, coupons, special menus, free items, or personal offers after the first order. The goal is bringing customers back to your system—not one-off discounts only.
-
03
Make ordering on your system clearly better
Customers need a clear reason to order directly from you. Keep campaigns aligned with platform rules and local regulations.
-
04
Move phone and message traffic to digital ordering
After WhatsApp, SMS, or phone calls, share your order link so the next order lands in your system.
-
05
Measure results monthly
Compare marketplace orders, own-system orders, totals, commission amount, and own-channel share. Core KPI: share of orders from Your Ordering System.
Order mix
Why commission impact falls over time
Even if the commission rate stays the same, its effect on profit can shrink as you change the mix. The goal is not killing marketplaces—it is changing the distribution.
Benefits
What reducing commission does for the business
Higher margin
Less variable commission on revenue leaves more per order in the business.
Customer ownership
Relationships with repeat customers continue under your brand.
Predictable cost
Fixed or package-based costs on Your Ordering System are easier to plan.
Stronger repeat ordering
Customer and order history power loyalty and reorder work.
Hybrid sales model
Use marketplaces for acquisition and Your Ordering System for repeats. See white-label vs marketplace.
More orders → More direct orders → Lower average cost
Best practices
What to watch in a commission-reduction plan
- Put the order link in front of customers as often as possible.
- Link Your Ordering System from Google Business Profile.
- Gradually steer phone orders into digital ordering.
- Use loyalty and coupon mechanics for repeats.
- Reposition marketplaces instead of quitting them entirely.
- Compare marketplace vs own-system order cost monthly.
- Judge campaign profitability on net amount after discounts.
FAQ
Frequently asked questions
- Should I quit marketplaces completely?
No. Marketplaces can still help you reach new customers. Steering repeat orders from customers who already chose you to Your Ordering System can reduce commission cost.
- Can commission be fully zeroed?
Marketplace orders still carry commission. Orders placed directly on Your Ordering System do not create marketplace revenue commission—though infrastructure and payment costs may still apply.
- How do I steer customers to my system?
Make your order link visible on receipts, packages, QR codes, social, website, and Google Business Profile. Loyalty and reorder campaigns help. See how to set up an online ordering system.
- Is it okay to move marketplace customers to my system?
Promote your own ordering system through your general marketing channels without misleading customers and while respecting platform contracts. Rules about steering customers off-platform must be checked separately.
- Will my ordering system still have payment costs?
Yes. Separate revenue commission from payment processing fees. You may avoid marketplace commission while still paying payment-provider and infrastructure costs.
Detaylı İnceleyin
Set up Your Ordering System
Keep using marketplaces while you start collecting repeat orders in your own system.