Comparison
Your Own Ordering System or Uber Eats?
Uber Eats offers global reach and a broad delivery network. Your own ordering system reduces commission costs while keeping customer relationships and brand experience under your control. Compare both models by advantages and costs.
Two models
Two ordering models, two different ways of working
Uber Eats and your own ordering system both let customers place orders—but they are not the same business model. For a broader frame, see white-label vs marketplace.
Uber Eats
Uber Eats is a marketplace where customers discover restaurants. Listing, payment and courier services on one platform make new customer reach and delivery easier.
In return you face per-order commission, delivery-related costs and customer relationships tied to the platform.
Your Own Ordering System
Your own ordering system is a direct channel under your domain and brand. See what commission-free ordering is for more detail.
Manage web, QR menu, pickup and delivery orders in one system and use customer data and order history for your business. You pay a fixed/package subscription instead of marketplace commission.
- Customer
- Uber Eats
- Restaurant
- Courier
- Customer
- Own system
- Restaurant
- Own courier / integration
Comparison
Same order, different business model
We compare structure for the business—not just commission rates. Related comparisons: Yemeksepeti, Getir Yemek, Trendyol Yemek, Migros Yemek.
| Criteria | Your Own Ordering System | Uber Eats |
|---|---|---|
| Commission model | Fixed/package subscription; no marketplace commission per order. | Percentage commission per order + delivery-related fees. |
| Delivery | Your own courier or integration; you set zones and fees. | On-demand courier network—a strong convenience advantage. |
| Customer data | Name, phone, address and order history stay with your business. | Customer relationship mainly runs through the platform. |
| Brand experience | Your domain, design and logo. | Your brand is listed alongside others in the platform UI. |
| New customer reach | Grows via SEO, social and your own marketing. | You benefit from the platform’s broad, global traffic. |
| Menu & price control | You fully control menus and prices. | Platform rules and pricing conditions apply. |
| Customer relationship | Direct; SMS, email and loyalty programs possible. | Via the platform; direct contact is more limited. |
| Payment & settlement | Direct collection; online or cash-on-delivery options. | Payment through the platform and its payout schedule. |
| Promotion | You grow with SEO and your own marketing. | In-app ads / featured placement may be available. |
| Contract & exit | Fixed/package subscription model. | Platform contract, commission and delivery terms apply. |
Choice
Which fits your business better?
The right choice depends less on order volume alone and more on what you want to control.
Reach new customers fast
Uber Eats’ ready traffic is an advantage.
Simplify delivery
The platform’s courier network can reduce operational load.
Lower commission costs
Your own ordering system helps on direct orders.
Keep customer relationships
Your own system gives more control.
Own the brand experience
A system under your domain and brand stands out.
Direct channel
Grow direct orders without leaving the marketplace
The message is not “leave Uber Eats”—use both channels together.
Reduce commission spend
Orders through your own system do not pay marketplace commission.
Manage relationships yourself
Use customer data and order history for repeat orders and loyalty.
Highlight your brand
Reach customers through your domain, logo and design.
Own the data
Analyze orders, products and behavior in your own reports.
Cost
Evaluate commission, delivery and other costs together
Judging a marketplace only by commission rate can mislead. To see what an order really leaves for the business, compare total deductions with gross margin.
Sales commission
Commission on order value is the core cost line.
Delivery fee
Using the platform courier network can add cost by plan and model.
Service & listing
Some models add separate service or listing fees.
Promotion & ads
Ad spend for visibility can raise true cost per order.
Payment & other fees
Payment processing and platform deductions affect total cost.
Gross margin impact
Compare commission and delivery cost with product gross margin. On low-margin items, total deductions can hit profitability hard.
- 100 unit order
- Commission
- Delivery
- Other deductions
- Left for the business
Hybrid
You can use both together
Keep marketplace reach while growing direct orders over time. For delivery integrations see Uber Eats integration and integrations.
- 1
Discovery
Reach new customers via Uber Eats.
- 2
First order
Let customers experience your restaurant and products.
- 3
Own channel
Put your ordering QR and URL on bags and receipts.
- 4
Repeat order
Use campaigns, loyalty and direct communication.
- 5
Higher direct share
Over time, manage acquisition and repeat orders across channels.
FAQ
Frequently Asked Questions
- Do I need to leave Uber Eats?
No. Use the marketplace for reach and delivery, and your own system for margin and direct customer relationships.
- How do I handle delivery without Uber Eats?
Use your own couriers or suitable delivery integrations in your ordering system, and set zones and fees yourself.
- Is there commission on my own ordering system?
Direct orders have no marketplace commission. You pay a fixed/package subscription; card payments may include the payment provider’s standard fee.
- How do I move marketplace customers to my own channel?
Add QR codes and your ordering URL to bags and receipts, and offer advantages for direct orders.
- Who pays the delivery fee?
It depends on the model. On marketplaces, business, customer or both may share costs. On your own system, you set the delivery zone and fee.
Build your own ordering system
Keep using marketplace reach while starting to collect direct orders under your own brand.