Comparison
Your Own Ordering System or Yemeksepeti?
A marketplace provides access; your own ordering system leaves customer and margin control with you. Compare cost, customer data, brand control and growth.
You do not have to leave the marketplace. The real question is how many customers order from you directly.
- Yemeksepeti
- Customer
- Restaurant
Ready customer access
- Google / Instagram / QR
- Your Ordering System
- Restaurant
Direct customer relationship
Two models
What Do the Two Models Actually Represent?
A marketplace brings customers. Your ordering system keeps them with your brand. See also commission-free ordering and white-label vs marketplace.
Yemeksepeti: ready customer access
Yemeksepeti is a marketplace. Customers discover, compare and order via the app. The main restaurant benefit is ready traffic; in return come per-order commissions and service costs.
Your Ordering System: direct customer relationship
Your ordering system is direct infrastructure under your brand and domain. Take web, QR, pickup and delivery orders yourself; manage menu, price, campaigns and experience.
Comparison
Own Ordering System vs Yemeksepeti
The same frame appears in Trendyol Yemek, Getir Yemek and Migros Yemek comparisons.
| Criterion | Your Ordering System | Yemeksepeti |
|---|---|---|
| Cost model | Fixed / package infrastructure cost | Order-based commission and service costs |
| Customer data | In your own system | Platform-centric |
| Brand experience | Your domain, logo and design | Marketplace interface |
| Competition | Customers see only your menu | Listed next to rivals |
| New customer access | Through your marketing | Ready platform traffic |
| Menu control | Full control | Within platform rules |
| Campaigns | Your own campaigns | Platform + your campaigns |
| Customer relationship | Direct | Via the platform |
| Loyalty | Buildable in your system | Tied to the platform |
| Order channels | Web, QR, pickup, delivery, etc. | Marketplace channel |
| Brand independence | High | Platform-dependent |
| Traffic | You drive it | Platform provides ready traffic |
Marketplace value
Why Yemeksepeti Can Still Be Valuable
Where marketplaces are strong is customer acquisition.
Ready audience
Marketplaces are a strong discovery channel for businesses seeking new customers.
Delivery infrastructure
Courier and logistics options can reduce operational load.
Discovery
If customers do not know you yet, they can find you on the marketplace.
Campaigns and visibility
In-platform tools can help win new orders.
- New customer
- Discovery
- First order
- Getting to know you
First order → Your Ordering System → Repeat order
Own channel
Where Your Ordering System Is Strong
The relationship stays with you
Order history and contact details can live in your system; loyalty runs under your brand.
Brand experience is yours
Customers are on your branded order page, not a marketplace list.
Menu and price control
Manage products, prices, campaigns and categories in your own system.
Repeat-order cost can fall
Fixed infrastructure cost spreads as volume grows.
Build your own base
Long-term goal: a base of repeat customers.
True cost
Marketplace Cost Is Not Only Commission
Judge marketplace cost by true per-order cost, not only the commission rate. Details: how marketplace commissions work.
Revenue commission
The base percentage on order value.
Delivery and service fees
Extra costs may apply depending on delivery model and services.
Campaign contribution
Discounts or free delivery can leave costs with the restaurant.
Ads and promotion
Visibility spend can raise true order cost.
Payment and other services
Contract-dependent extra fees may apply.
Decision
Which Model Fits Which Business?
Use ready marketplace traffic to reach new customers.
Direct orders have no marketplace commission; infrastructure can be fixed/package.
Loyalty, SMS and campaigns run under your brand.
Domain, design, menu and ordering stay yours.
Use the marketplace for acquisition; move repeats to your system over time.
Hybrid model
Can You Use Both Together?
Yes. For many restaurants the balanced model is: marketplace brings new customers; your ordering system owns repeats.
- Put your ordering QR on bags and receipts.
- Link direct ordering from Google Business Profile.
- Add your order link on Instagram and social profiles.
- Offer loyalty or repeat-order benefits in your system.
- Measure which channel drives more repeat orders.
Checklist
6 Questions Before You Decide
- What is the true cost of an order?
Look beyond commission to all extra costs.
- Where do repeat customers come from?
Compare repeat rates by channel.
- Who holds customer data?
Decide where you build the long-term relationship.
- How much new-customer acquisition do you need?
How valuable is ready marketplace traffic?
- How many monthly orders does your system need?
Compare fixed cost with order volume to find your break-even.
- Can you run both systems together?
One panel for orders makes operations much easier.
FAQ
Frequently Asked Questions
- Do I have to leave Yemeksepeti?
No. Use the marketplace for acquisition and your ordering system for direct and repeat orders.
- Is there commission on my own ordering system?
Direct orders have no marketplace commission. You may pay package/subscription fees and payment-provider fees. Commission-free ordering.
- How do I move marketplace customers to my system?
Use QR on bags/receipts, direct links via Google and social, and repeat-order benefits in your system.
- Does own ordering make sense for a small restaurant?
Yes. With regular customers, fixed infrastructure cost often becomes more economical as volume grows.
- Is Yemeksepeti or my own system better?
There is no single answer. Marketplace for acquisition; own system for ownership and direct orders. Both can work together.
- What is the exact commission rate?
Rates vary by service model, contract, delivery setup and period. Use total cost in your current contract. How marketplace commissions work.
Build your ordering system without leaving the marketplace
Take online orders under your brand, reduce commission cost and collect repeats in your own system.