Comparison
Your Own Ordering System or Migros Yemek?
Migros Yemek provides access to a ready customer base and broad ecosystem. Your ordering system reduces commission costs, keeps customer relationships with you and gives more brand control.
Two models
Two models, two ordering approaches
Other marketplace comparisons: Yemeksepeti, Trendyol Yemek, Getir Yemek. Also commission-free ordering and white-label vs marketplace.
Migros Yemek
Migros Yemek is a marketplace linked to a retail ecosystem. You reach a broad, familiar customer base by listing in the app. In return you pay per-order commission and customer relationships run largely through the platform.
Your Ordering System
Your ordering system is a direct channel under your domain and brand. Manage web, QR, pickup and delivery in one system and keep customer and order data yourself. You use fixed/package subscription instead of marketplace commission.
Comparison
Differences between your ordering system and Migros Yemek
Evaluate differences not only on commission but also on customer data, brand, delivery, marketing and control.
Decision
Which model fits your business?
If you want a ready customer base
Migros Yemek is strong for quick access to new customers and a broad ecosystem.
If you want to reduce commission
Your ordering system removes marketplace commission on direct orders.
If you want to manage customer relationships
Run repeat sales and loyalty from customer data and order history.
If you want brand control
More control over domain, design, menu and payment flow.
Own channel
What does your ordering system give you?
Reduce commission costs
Direct orders don't pay per-order marketplace commission.
Manage customer relationships
Build repeat sales and loyalty from contact details and order history.
Highlight your brand
Reach customers directly through your domain, logo and design.
Decide with your data
See which products, campaigns and channels perform best from sales reports.
True cost
Don't measure marketplace cost by commission rate alone
On marketplaces like Migros Yemek, total cost is not just per-order commission.
Commission rate ≠ true cost
Hybrid model
You can use both together
- Use Migros Yemek to reach new customers.
- Add your ordering system QR code to packaging and receipts.
- Offer benefits for direct orders.
- Move repeat customers to your system.
- Compare net profitability across both channels.
FAQ
Frequently Asked Questions
- Do I need to leave Migros Yemek?
No. Use both: marketplace for access, your system for direct orders, margin and loyalty.
- Is there commission in my ordering system?
Direct orders have no marketplace commission. You pay fixed/package subscription; card payments have standard processor fees.
- How do I move marketplace customers to my system?
Add QR codes and your address to packaging, offer direct-order benefits and redirect repeat customers via SMS or campaigns.
- Is an ordering system sensible for a small business?
Yes. As order volume grows, the commission-free model becomes more advantageous with fixed package cost.
- What exactly is Migros Yemek's commission?
Rates vary by platform, package and period. Evaluate commission together with product gross margin and other costs.
Create your ordering system
Take direct orders without commission and manage your customers yourself.